FOR IMMEDIATE RELEASE

SkyTide Group Achieves 98% Satisfaction Through “The SkyTide Way” Standards.

Green Bay, WI & Denver, CO —

SkyTide Group, a leading managed service provider (MSP), announced the successful implementation of The SkyTide Way minimum standards, a company-wide operational framework designed to eliminate service variability and deliver consistent, repeatable excellence to clients.

Already operating at a 96% customer satisfaction rating, SkyTide chose to raise the bar even higher.  Ultimately increasing satisfaction to 98% within months of implementation.

“At 96%, most companies celebrate,” said SkyTide leadership. “We celebrated too… and then we asked, ‘What about the other 4%?’ That question drove us to improve what was already strong.”

From Strong Results to Structured MSP Best Practices

As SkyTide expanded across regions and industries, leadership recognized that high satisfaction scores can still mask inconsistencies. While many clients consistently experienced exceptional service, small variations occasionally occurred due to technician availability or process gaps.

The SkyTide Way was introduced to eliminate that variability by:

• Establishing clear minimum service standards

• Defining response time and communication expectations

• Standardizing documentation and next-step ownership

• Implementing dedicated dispatchers to actively manage support flow

By embedding MSP best practices directly into daily operations, SkyTide created a repeatable service model that scales alongside client growth.

Dedicated Dispatchers: The Game Changer

One of the most impactful changes was the introduction of dedicated dispatchers. Instead of support tickets passively moving through a queue, dispatchers now actively prioritize, assign and monitor work in real time.

Dispatchers serve as the connective tissue between clients and technicians, ensuring the right technician engages at the right time and no request stalls due to process gaps.

What 96% to 98% Really Means

A 2% improvement may sound incremental, but for clients, the difference is tangible.

• Approximately 10 additional positive technician interactions per 30-day period

• Fewer status follow-ups

• Clearer communication

• Faster, smoother escalations

• Reduced uncertainty

“It’s not just statistical… it’s emotional,” Rob Bruce SkyTide CRO added. “Clients feel more confident, more informed and more assured that their business is being supported by an organized and responsive team.”

Client Feedback Reflects the Shift

Since implementing The SkyTide Way, client feedback has echoed a common theme:

“We always know what’s happening now.”

Clients report fewer check-ins, less time managing IT visibility and greater trust in support outcomes.  This frees our clients to focus on their core business operations.

A Model for Scalable MSP Excellence

As organizations grow, IT complexity increases, more users, more endpoints, more compliance requirements and more security risks.

Without defined MSP best practices, service quality can drift as providers scale. The SkyTide Way ensures operational maturity grows alongside client demand.

By formalizing minimum service standards and accountability structures, SkyTide has built a model that ensures:

• Consistency across technicians

• Measurable service quality

• Predictable client experience

• Scalable operational excellence

The result is not just higher satisfaction scores, but stronger long-term client trust.

To learn more about SkyTide Group’s approach to MSP best practices and managed IT services, visit: 👉 www.skytide.com