Skytide Insight for |
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Today’s traditional analytical technologies—business intelligence, web analytics, streaming databases or even home-grown systems—are not equipped to handle the dynamic, high data volume environments of companies delivering media and content over the Internet. And, companies like Content Delivery Networks (CDN), media & entertainment companies, advertising agencies, and corporate enterprises are relying more and more on this content for branding, communications, and revenue. Skytide’s unique architecture provides a highly efficient way for online media and content owners to obtain timely, meaningful analytics and reports that demonstrate customer behavior, content uptake segmentation, and network performance and traffic. Skytide lets companies maximize the benefits of all online content.
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Timely reports provide in-depth metrics across all media & content types.
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Skytide: Any Data, Any Format, Any Time
Unlike BI & Web Analytics tools, Skytide is able to handle the three challenges facing analysis and reporting for online media and content:
- Scale: Skytide handles even the most extreme volumes of data, all without requiring a data warehouse. (Think terabytes of data/day, and billions of daily transactions.)
- Flexible: Skytide connects with any type of data – diverse, complex data formats, including media log files (Flash, QuickTime, Windows Media Server, etc), structured data (CRM, ERP, data files), as well as unstructured data (text, email, chat, etc).
- Speed: Skytide continually updates data, to produce reports and results in a near-real-time fashion, so information is timely and meaningful.
Skytide’s next-generation architecture allows it to receive data on a continuously basis, applying it to multi-dimensional analytical models that generated reports and results in a variety of popular formats, from web portal dashboards to Excel and Crystal Reports.
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And, with the Skytide Designer, users can quickly query the data models for ad-hoc reports, providing users unprecedented flexibility to drill into and across the data for customized views.
Skytide Reports it All for Online Media & Content
No other solution on the market can handle the complex file formats that matter to companies distributing content and media over the Internet, which include:
- Streaming Media: streaming video, webcasts, and other RSTP enabled formats
- Downloadable Media: podcasts, music files, downloadable video & webcasts, etc.
- Advertising Media: Click-stream data from HTTP banner ads, Flash files, etc.
And, because Skytide can incorporate other types of data, such as customer records from a CRM or finance system, Skytide can link customer data with online content usage, providing invaluable insights into user behavior as it relates to each piece of content.
Sample Reports:
With Skytide, reports are available in a wide range of popular formats: Corda web dashboard repots, Crystal Reports, Excel, and more. The following are several web portal reports produced from multiple streams of online media, each demonstrating user interactions with content segmented by demographics, geographic areas, time accessed, and more.
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Traffic KPI Summary: Reveals traffic patterns by content type, time intervals, unique users, and number of requests. Click-through drill down shows exact traffic details.
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Content Uptake — Video Traffic Drill-down Report: Shows content usage by type, gender, age, and geography.
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Geographic Drill-Down: Click-through drill-down into geographic sectors reveals details related to bytes delivered across geographic regions, age & gender.
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Use Case Scenarios
Skytide Insight for Online Media & Content drives real benefits for any company delivering media and content over the Internet.. From content delivery networks focused on speeding delivery of this content to millions of users, to a media/entertainment company providing streaming video to its users, Skytide uncovers meaningful information about content usage and user behavior.
- Click here to see examples of how Skytide delivers analytics and reporting for online media and content.
For More Information
For more information about how Skytide can solve your high volume data analytics challenges please contact Skytide at info@skytide.com or call 1.650-292-1900.
