Skytide for Online Content
The traditional analytical technologies—business intelligence suites, web analytic engines, streaming databases or even home-grown systems—are not equipped to handle the dynamic data environment of companies delivering content over the Internet, such as: Content Delivery Networks (CDN), media and entertainment organizations, education and non profit entities, and corporations. Skytide’s unique architecture provides a highly efficient and effective way for to demonstrate demonstrate the impact and reach of online content, across user segments, and over time.
- Skytide analyzes all relevant data, including: media log files, customer registration data, click-stream data, ad insertion logs, and IP Geo data..
/> - Delivers timely dashboard reports that detail operational stats alongside user interactions with content across unique segments, such as geography and demographics—all over time.
- Allows for users to quickly build custom queries that further slice & dice available data, providing deeper understanding of content usage patterns.
“We are excited to be working with Skytide to provide analytics for our online broadcast of the Daytime Creative Arts & Entertainment Emmy® Awards. This type of reporting is vital to online broadcasters and enables us to gain valuable insights as to how online viewers participate in our webcasts and how we can generate revenue from our content.”
Dave Gardy, CEO, TV Worldwide
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