• Home
• Solutions

Skytide Analytical Platform™ Monetizing Online Rich Content			Attend Free Content  Monetization Webinar

As user demands increase for faster access to dynamic, rich media, the need to monetize this content becomes critical to organizations involved in using, producing and distributing this content.  From advertising revenue to extending branding and marketing engagements, video presents businesses with exciting ways to interact with and reach out to new customers and audiences.  The key to building a successful model, however, is the ability to measure and demonstrate the actual impact of this content.  And that demands the ability to demonstrate usage metrics and track customer behavior patterns.

Analytical Challenges

The critical challenge for online content monetization is having a true understanding of how users interact with rich media. And this demands reports that are based on highly diverse sets of data, including: streaming media log files, customer data, click-stream data, ad insertion logs, and web analytics data. And, these reports must be current and available on-demand. This is a challenge that neither traditional business intelligence or web analytics tools can meet. As each of these solutions require that data be first placed in a data warehouse before analysis can take place, absorbing and joining these large amounts of diverse data sets in a warehouse becomes prohibitive in terms of latency and resources..

Skytide Solves Critical Analytical Challenges

The Skytide Analytical Platform solves these analytical and reporting challenges with its unique, award winning solution that is based on a new paradigm of business analytics. Skytide’s streamlined architecture makes it easy to analyze and report on user interactions with rich media by going across extreme volumes of data, including rich media log files (Flash, Windows Media, RealMedia, Ajax, etc), HTTP click-stream data and ad insertion logs, IVR and call switch logs, as well as structured data from CRM, ERP, or financial databases. Skytide works with virtually any data source regardless of its complexity or size, relating these different data sources together to turn them into timely, meaningful reports.

Skytide was built to handle data directly, eliminating the need for a data warehouse, streamlining a number of traditional data management processes such as ETL. Skytide connects data source to pre-defined analytical models to drive the creation and delivery of a wide range of standard or customized dashboards, charts, and reports (see Table 1 below). In addition, the Skytide Designer’s drag & drop interface makes it easy for the causal user to generate custom reports and queries on the fly, without the need to re-build analytical models or re-load the data.

While Skytide contains a wide array of standard data connectors, metrics and reports, these are easily customized to meet the specific analytical and reporting needs of every installation.
.

Table 1: Skytide’s library of file connectors, metrics & reports.

Primary Data Sources	Rich Media Metrics	Dashboard Reports
Media Server Logs: Apple QuickTime Microsoft Windows Media Microsoft Silverlight Media Adobe Flash RealNetworks RealServer Apache HTTP Server Web server HTTP Logs MP3 (Shoutcast) Ad Insertion Logs: DoubleClick Ad Server Logs Google Ad Server Logs Yahoo Ad Server Logs IP Geo Data MaxMind Geo IP mapping data Quova Geo IP Mapping Data Other Data CRM RedHat JBoss Application Server SAP NetWeaver BEA Systems WebLogic Server Oracle Database Records	Traffic Metrics Bytes Status Client Info Domain Info Line Speed Carrier IP Routing Content Metrics Count of Titles Visited Requests Duration File Length Unique Users % of Duration Viewed Revisits Per Users Content Title Content Type Content/Log Source URI Geography Period Referrers Path Analysis	Content Stats Content Title Rankings Number of Titles by Source Number of Titles Visited by Type URI Report Basket Analysis Report Referrer Summary Content Drill-Down Reports Geographic Analysis World View Report City & State Reports, Zip Code Geographic Drill-down Reports Content Basket Analysis by Geo Traffic/Performance Analysis Aggregate Time Series Traffic Report Content Type Report Status Code Traffic Analysis Drill-Downs Ad Performance Ad Performance Ranking Report Demographic Gender Segmentation Report Age Segmentation Report

 

Skytide Adds Value for Business & Technology Uses

	Content Statistics Reports Data Sources:  media log files, IP Geo data Report Shows: Number of files, bytes, duration Content by type, streaming, downloadable, Flash, QuickTime, etc. Content baskets across Geographies
		View Case Study
	Content Usage Reports Data Sources:  click-stream, media logs CRM records, IP Geo Data. Report Shows: Content Popularity: number of hits, repeat users, average duration Basket Analysis: genre, format & viewing time baskets by IP Path Analysis:  most frequent paths taken by geography & viewer demographics
		View Case Study

About Skytide

Skytide delivers business analytical solutions that provide timely and unprecedented insight into the constantly changing environment in which today’s businesses operate. The XML-based Skytide Analytical Platform is the first and only solution available today that can understand complex data from virtually any source and any volume, delivering the visibility necessary to make timely business decisions. Skytide customers include Fortune 1000 companies across a wide range of application areas including network services, contact centers, and other areas of business that generate significant volumes of mission-critical unstructured and semi-structured data.

Put Skytide to Work for You

Discover how the Skytide Analytical Platform can work to uncover insights about your online media and content. Contact us today at info@skytide.com or 1.650.292.1900.