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Financial Services Analytics

An Evolving marketing putting added pressure on FSI firms

The highly competitive financial services market is undergoing tremendous transformation. Complex fixed income offerings such as derivatives are becoming mainstream products, pressuring firms to find effective ways to capture these new revenue opportunities. And increasingly demanding clientele are opting for online services, making it more complicated to forecast and manage revenue.

Fast time to analysis is more important than ever

These trends have introduced a number of new business analysis challenges for financial services firms, including:

• Understanding the flow of fast-moving derivatives trading to maximize market-share and revenue from this channel;
• Using portfolio analysis software to better evaluate the risk in fixed income portfolios, which have complex terms similar to contracts and can be packaged in multiple forms;
• Insight into customer activity and behavior in online service systems and their impact on revenue;

The answers to these new questions lie in difficult-to-analyze data sources such as:  derivatives trades captured in FpML and online service data in HTML, HTTP, XML, and log files.

Skytide delivers fast time to analysis on complex data

Skytide software is uniquely capable of providing portfolio analysis and timely, flexible financial services analytics for Internet-driven processes such as:  fixed-income trading and online customer services. With the Skytide Analytical Platform™, you can:

• Perform timely analysis on FpML trading activity to increase derivative-generated revenue via higher closure rates, and better manage the risk in these portfolios.
• Generate meaningful analytics from large volumes of complex data captured by online service sites to improve wallet-share and customer loyalty.
• Rapidly change or add analysis to evolve measurements in fluid derivatives markets, or understand the impact of new service offerings on customer revenue.