Digital Media

The pressure is on for Digital Media companies to show a profit. But a big hurdle persists.

To achieve profitability, you've first got to be able to measure it. And that's not possible with traditional Web analytics and Business Intelligence solutions. They choke on large amounts of data and can't process all the data sources that impact your P&L.

To make better informed decisions supported by hard numbers, you need to be able integrate all relevant data sources into a single, consolidated dashboard. Only Skytide Insight for Digital Media makes this possible.

For Digital Media Operations

Our hosted Skytide Insight for Digital Media service helps operations executives answer crucial questions like:

• Which content categories deliver the highest yield?
• Does a lower cost CDN lead to higher profits?
• Which delivery channels are most profitable?
• Which sales teams contribute the most to margin?
• What CPC is needed to break even?
• Which referring sites yield the most profit?

For Digital Media Marketing

Our client-side Skytide Insight for Flash Video Players solution enables marketing executives to answer questions like:

• Which videos have the highest engagement levels?
• What is the correlation between service quality and viewer engagement?
• How do viewing patterns vary by geography?