Skytide Handles Complex Data Formats |
 |
Download PDF |
The New Data Environment
Today's organizations face an environment that involves increasingly diverse and complex data that stress traditional analytics and reporting methods. With more and more interactions with customers, prospects and staff moving online, companies need to track user behavior in this Web 2.0-enabled environment, which intensifies the data complexity and speed challenge.
Consider one example of a single online user experience, which included the following touch-points:
- Viewing a Flash demo to review a new product
- Watching a TV episode
- Clicking on a special banner ad offer
- Placing an eCommerce order
- Downloading a music clip
- Viewing a single web page
Each interaction touches different network components (web servers, live media servers, ad servers, etc.), and produces complex, diverse, and extremely large, streams of data detailing customer interactions with content.
The New Data Challenge
The sheer volume and complexity of the data generated from these multiple user interactions make it impossible to efficiently put the data into a database, a requirement of traditional BI solutions. Too often, the different pieces of data required to paint a complete picture of user behavior is either discarded, accessed for “point-in-time” analysis, stored and ignored, or sampled for a limited historic view. As a result, businesses make decisions based on a limited understanding of their users and customers.
Skytide Solves This Challenge
The Skytide Analytical Platform™ was built to seamlessly connect with and process any data format, regardless of its complexity.
Here's how:
- Skytide operates on data directly where it resides. Data does not need to be
moved and stored for analysis. - Skytide renders all data as XML in analytical models. There is no need for multiple data
transformations, multiple data models or multiple analytical models. - Skytide streams and analyzes XML-rendered data in a single step regardless
of data volume. - Skytide automatically generates analytical models by using XPath to
describe business rules. This in turn produces analytical models when executed
against the data.
Click here for more on the Skytide Process....
Skytide's advanced architecture means any type of data can be incorporated into the analytics and reporting structure, from the most complex online media log files to CRM records, to text. For example, Skytide easily connects with the following types of data:
Data Source |
Data Types |
||
| Network/Server Data Logs | Content logs, CDN logs Click-stream, IP, HTTP, Syslogs, VM, Flash, Real, Quicktime, Silverlight, Windows Media, etc. |
||
| Customer Data | CRM, Finance & Billing Records, IVR data | ||
| Advertising Content | Ad Insertion Logs, HTTP data, | ||
| Unstructured Text | Contract files, email, chat | ||
According to leading market analyst, Dennis Drogseth, Vice President of Enterprise Management Associates (EMA), “Traditional Business Intelligence solutions lack the ability to deliver dynamic, real-time information on very large heterogeneous data sets. A new generation of business analytics, such as the Skytide Analytical Platform, will allow companies to bridge these high volumes of structured and unstructured data sets with speed and power for on-the-fly information without the overhead of a data warehouse."
Put Skytide to Work for You
Discover how the Skytide Analytical Platform™ can uncover the power of all of your data. We invite see Skytide in action with your own data. Contact us today to set up a time review your specific data and analytical needs at: info@skytide.com or 1.650.292.1900.
SOLUTIONS FOR: