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Skytide Analytical Platform™ for Online Content Delivery

Today’s traditional analytical technologies—business intelligence suites, web analytic engines, streaming databases or even home-grown systems—are not equipped to handle the dynamic, high data volume environments of companies delivering content over the Internet, such as Content Delivery Networks (CDN). Skytide’s unique architecture provides a highly efficient and effective way for CDN’s and online content owners to obtain timely, meaningful analytics and reports covering network performance, traffic and content uptake segmentation, and customer behavior. With Skytide, CDN’s can differentiate service delivery for increased customer satisfaction, retention and acquisition, while content owners can fully understand the details surrounding network performance and content usage.

What Content Delivery Networks Need to Know About Skytide

Content delivery is a highly competitive market. With lines of differentiation blurring, the ability to optimize core functional areas of CDN services can be critical to attract new and retain existing customers. But, you can’t optimize what you can’t measure. Leading CDN’s are turning to the Skytide Analytical Platform™ optimize three core customer functions to gain a competitive edge:

Function Benefits Delivered with Skytide Network Optimization & Management Skytide analytics are critical for gaining visibility into: Infrastructure Planning/Provisioning, Forensics Analysis, Troubleshooting, Performance Monitoring and Flow Optimization. For Example:  Segmentation of network traffic over time can identify patterns that help optimize network performance and reduce equipment costs. Billing Skytide analytics provide detailed reporting of network data transmissions segmented by customers to build a measurable and defensible customer billing process. Business needs include:  Application Usage Statistics, Cost Analysis, and Billing Data Consolidation. For Example:  Consolidate billing across silos of log data from online services provided and combine with offline data for all services utilized. Revenue Generation & Customer Growth Skytide analytics can drive customer satisfaction through faster, more appropriate actions to speed issue resolution, and to deliver segmented, value-added reporting. Business needs include:  traffic segmentation, service utilization, and segmented user behavior. For Example:  Reports compare accelerated vs. non-accelerated traffic to justify premium pricing, provide sub-one hour latency in responding to customer service requests, and provide customers with detailed content usage & network performance.

 

Skytide’s Next-Generation Architecture for High Volume Data

The Skytide Analytical Platform™ delivers a new architecture that lets you easily connect with and make sense out of extreme volumes of highly diverse data. And, because Skytide connects directly to data sources—without the need for a database or data warehouse—it quickly adapts to changes. This means that you can easily add new data sources or build ad hoc queries and reports based on changing user demands.

Figure 1: Always current analytical results are accessible via interactive graphs and charts on a web portal. (Click to enlarge)

Figure 2: Skytide’s Advanced Architecture provides end-to-end analytics and reporting for extreme volumes of diverse data, without the need for a data warehouse or database. (Click to enlarge)

 

Skytide continuously aggregates just the data included in analytical models over time, providing three great advantages:  enables historic trend analysis of even the largest data sets, reduces storage required over traditional BI tools, and delivers fingertip access to results in near real-time.

Analytical results are presented in a wide range of formats, including:  Skytide’s own designer interface, Corda, CrystalReports, JasperSoft, and Excel.

 

Put Skytide to Work for You

Discover how the Skytide Analytical Platform™ can uncover the power of your data. We invite you to see Skytide in action with your own data. Contact us today to setup a time review of your specific data and analytical needs at:  info@skytide.com or 1.650.292.1900.

 

Skytide Delivers Real Benefits to CDN’s:

• Continuously deliver customer reports that demonstrate service delivered over time.
• Consolidate billing across customer segments, while increasing accuracy for improved ROI.
• Improve customer satisfaction with faster response to service requests.
• Differentiate service delivery offerings to customers and prospects to drive customer acquisition & retention.