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Skytide Insights for Online Broadcasting			>> Download PDF

Broadcasting live and on-demand programming over the Internet is a dynamic, growing market. From user-generated content to live broadcasts of events large and small, the global audience for this content is expanding in volume and reach. A primary issue facing online broadcasters remains how to make money from this exploding usage, which starts with understanding how content, both video and advertising units, are being consumed and by whom. Because you can’t monetize what you don’t know.

Skytide meets this challenge with an easy-to-deploy application designed to deliver the critical analytics and reporting online broadcasters need to measure and demonstrate content impact. With standard reports based on key data sources, Skytide Insights for Online Broadcasting™ continuously delivers accurate metrics that reveal detalis about how live and archived video content and associated advertising are used.

Analytical Challenges

The primary challenge behind monetizing online content is having an accurate and detailed understanding of how viewers interact with this content and related advertising. And this means analytics that involve a diverse set of data, including:  streaming and downloadable media log files, viewer registration data, click-stream data, and ad insertion logs. And, these reports must be current and always-available.

Neither traditional business intelligence or web analytics tools are able to meet these demands. Each of these tools rely on a data warehouse, a model that can’t easily absorb and joining together the large amounts of diverse data associated with online broadcasting. The process of moving the high volumes of dynamic data sets into a warehouse is prohibitive in terms of latency and resources.

The Skytide Analytical Platform™ presents a new way of connecting with and processing data that makes it possible to merge together diverse, high volume data in order to create timely, accurate reports.

Skytide Reports for Online Broadcasting

Skytide for Online Broadcasting delivers three levels of reports, each based on multiple data sources. Reports are interactive, and available through a password protected dashboard portal. All charts and graphs include click-able drill-downs, to uncover increasingly granular views of the data sets. Additionally, reports can be quickly saved as PDF or Excel files for easy distribution to colleagues.

• Standard Reports — Skytide consolidates streaming and downloadable media log files together with geographic data to produce the following reports:
  • Viewer Metrics:  Total number of viewers and requests by content title or type, over time, and viewer metrics across media formats.
  • Content Metrics:  Average viewing time, peak viewing time, and media formats across titles or types.
  • Geographic Distribution:  Interactive global maps show viewer location with click-through drill-downs from a “macro” country level to a “micro” zip code view.
• Advanced Custom Reports — Customized reports that incorporate other corporate data sources, such as user registration data and ad insertion log files, can be generated to provide added value by revealing viewer patterns related to content and advertising across age, gender, income, or other collected statistic.
• Ad Hoc Queries — The Skytide Designer allows complete freedom to answer custom queries related to the data sets. Using the drag-and-drop interface you can quickly slice and dice the data to build new views of the data.

Reports could include any of the following metrics, depending on the data sources used:

Standard Data Sources	Custom Data Sources
Media Log Files Microsoft Windows Media Microsoft Silverlight Adobe Flash Real Media Apple QuickTime Apache CDN Logs Akamai CDNetworks Limelight Internap Others Available Geo Data MaxMind	Custom Data Sources CRM Web-based Registration Data Ad Insertion Data (i.e. DoubleClick) Web Analtyics Data (i.e Omniture) HTTP ERP, Financial Databases Custom Corporate Data Bases IVR, Customer Support data files And more.....

 

Skytide Adds Value for Business & Technology Uses

	Standard Geographic Distribution Report Interactive dashboard reports show unique users and number of requests by: Country, City, Zip via interactive “click-able” map as well as bar charts & tabular views Geo distribution by each media type Point-in-time & Historic Trend Analysis
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	Custom Demographic Report Interactive dashboard report combines viewer registration data to show: Content usage segmented by age & gender Drill-downs include geographic distribution Point-in-time & Historic Trend Analysis
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Customer Testimonals:

Total Webcasting

“With Skytide, we can not only can track the accurate number of viewers watching any individual webcast, but we can drill down to geographic areas to track regional statistics. We can now easily show our customers that their content is reaching the right audience.” Robert Feldman, President, Total Webcasting

TV Worldwide

“We are excited to be working with Skytide to provide analytics for our online broadcast of the Daytime Creative Arts & Entertainment Emmy® Awards. This type of reporting is vital to online broadcasters and enables us to gain valuable insights as to how online viewers participate in our webcasts and how we can generate revenue from our content.” Dave Gardy, CEO, TV Worldwide

 

Put Skytide to Work for You

Discover how the Skytide can provide valuable insights about your online content and advertising impact. Contact us today at:  info@skytide.com or 1.650.292.1900.