White Papers

Streaming Video Quality:
Is more always better?
Download white paper		 Content owners are investing great sums to improve streaming video quality, believing that it will result in correspondingly higher viewer engagement levels and ad revenues. But is this assumption true? This white paper demonstrates how it is now possible to identify the precise correlation between viewer engagement and QoS and to identify the “sweet spot” at which both are optimized.
Beyond Web Analytics:
Analytics and Reporting for Real Business Results
Download white paper		 A comprehensive overview of the new challenges facing organizations trying to analyze and understand how users interact with online content.
Analysis of Large Data Volumes:
Challenges and Solutions
Download white paper		 This article examines the challenges of analyzing large volumes of complex transactional data and proposes new approaches to data analysis that go beyond conventional BI technology.
BI in Changing Market Conditions
Download white paper		 The Internet has altered the business analytics landscape due to the constant and rapid change in how companies interact with the marketplace and deliver products and services. This white paper discusses how the rapid technology changes in the marketplace has created new intelligence requirements that require new analytical applications that can handle the huge volume of diverse data available to companies today.
Why Existing BI Products are Inadequate
Download white paper		 Existing business intelligence products were designed to analyze primarily transactional data. But the unstructured and extensible data that constitutes 80% of the data now available to companies render BI applications inadequate. This white paper discussed the specific limitations of existing BI applications and what is needed for effective business analysis today.