Skytide Analytical Platform™ — Flexible Reporting |
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Download PDF of Skytide Sample Report Book |
Overview |
Data becomes meaningful when it’s transformed into meaningful presentations that visually represent the data for timely interpretation. Data that is isolated and without, is not actionable information.
Monetizing content requires a detailed understanding of how customers, prospects and staff interact with all of your content — not just the easy to reach segments. The more you know about user behavior, the better you can deliver what they need. But, as user transactions occur more and more online, it becomes increasingly difficult to analyze user behavior based on the high-speed, diverse and complex data this new Web 2.0-enable environment generates.
Through Skytide, you also have the ability to quickly create custom reports and answer ad hoc queries. All without relying on IT or taking extra time to refresh data sources.
Flexible Reporting Formats
Skytide knows that reports are at the front line in how users interact with data analysis. From Excel spreadsheets to web dashboard reports, your users need a presentation format that is familiar and easy to work with.
Skytide has standard API links with the most popular presentation formats, including: web dashboard reports, CrystalReports, Excel, and JasperSoft. Additionally, Skytide can quickly create automated links with custom reporting solutions.
Dashboard reports are perhaps the most flexible format, with the ability for immediate drill-down into graph segments.
For example:
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This Dashboard report shows online usage of streaming content across the US, ranking the top cities. Click on California, and content usage is now ranked by city and zip code, together with usage by gender and age. Further drill-down into each of these demographic segments is also possible. |
Fast, Easy Ad Hoc Reports & Queries
Building custom reports is time-consuming and labor-intensive process for traditional BI or Web Analytics tools. Changes to reports that involve different slices of the data, or further drill-downs involve new coding, and re-builds of the data models. Not an easy or fast task. Because Skytide does not rely on a data warehouse model, it’s a simple process to drag & drop data fields (measures & dimensions), to demonstrate new relationships or deeper views of the data. Once the framework is established, the results can be quickly viewed in the associated reporting format.
For example:
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This custom report, based on multiple data sources dealing with an IVR system, took minutes to build using drag & drop functionality to provide added visibility in how call disposition actions are handled. |
Always-Current Reports
Skytide keeps data current through it’s unique incremental update process. Data is thus refreshed automatically, at any scheduled interval that works for you, so reports are always showing up-to-date information.
Find Out More
Find out how Skytide can deliver the highest ROI for your data. Call us today at: 1.650.292.1900.