Frequently Asked Questions

• What is Skytide?
• Who can benefit from Skytide?
• Who uses Skytide?
• How is Skytide different from other analytics and reporting solutions?
• What kind of data types can Skytide analyze?

What is Skytide?

We're a software company that helps digital media companies measure every facet of their operations and finally answer the burning question, "Am I making money on this content?". We call it Digital Media Performance Management. Skytide takes your tangled mess of data sources and integrates them into a single dashboard. You get a complete picture of your digital media P&L, with visibility into viewer engagement, quality of service, billing, provisioning and more.

Who can benefit from Skytide?

Digital Media Companies

Skytide helps digital media companies significantly increase profitability by enabling them to precisely identify which assets make money and which lose money. Which means operations executives can finally connect the dots between streaming costs, end-user experience, viewer engagement and the bottom line.

Content Delivery Networks

Skytide helps CDNs to gain a much deeper understanding of their operations — QoS, billing, provisioning, billing — and provide customers with visibility into their own digital media performance.

Call Centers

Skytide helps call centers to greatly improve customer satisfaction. We pull together the massive volume of data generated from each point in the customer communication chain — IVR systems, email records, IM logs, conversations with agents — to identify both what and why something has happened.

Who uses Skytide?

Skytide customers include thePlatform, BitTorrent, Internap, Grid Networks, IBM, Microsoft, Origin Digital, Qwest and Sun

How is Skytide different from other analytics and reporting solutions?

• We analyze all data types — structured, unstructured, extensible, historical, real time.
• We work with all data sources including: CDN streaming and storage costs, Web analytics data, ad network data, online sales revenues and performance rights fees.
• We process massive data volumes without the need for data warehousing.
• We're fast. Skytide analyzes data where it resides for near-real time reporting. Contrast with the slow ETL process required with typical BI solutions.
• We're flexible. Multi-dimemsional models can be easily modified, added to, or used for custom queries.

What kind of data types can Skytide analyze?

Skytide's unique data ingestion process utilizes XML and Xpath to support a large number of data formats right out of the box. Skytide supports:

• any delimited format
• any format using XML
• any W3C compliant format