Skytide Analytical Platform™
Case Studies |
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Total Webcasting Provider
Skytide Analytics & Reporting Demonstrate Webcasting Impact |
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“My goal is to provide an end-to-end webcasting solution to my customers. I was, however, unable to provide timely, accurate, and understandable analytics that allowed my customers to show how their events were being viewed. Web analytics solutions couldn’t provide this information, and business intelligence solutions were very expensive and cumbersome,” explained Robert Feldman, President, Total Webcasting.
“The media vendors don’t offer a built-in solution to provide analytics of the log files. We turned to Skytide to provide the solution.”
— Robert Feldman, President, Total Webcasting |
| Description |
Total Webcasting is a full-service webcasting company delivering events over the Internet to a global audience. Since 2000, Total Webcasting has used state-of-the-art technology to broadcast the highest quality video possible for its diverse client base, which includes government, education and corporate organizations. They are dedicated to providing the most cost effective, turnkey solution for both live and on-demand video content.
In response to a growing need by its customers for timely, detailed reporting based on event viewership, Total Webcasting turned to Skytide. Within a short time frame, the Skytide Insight for Online Broadcasting™ was deployed to generate the reports Total Webcasting needed to measure and demonstrate content usage and ROI. |
| Need |
- Total Webcasting encountered several challenges when looking for a suitable reporting solution.
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| Challenge |
Total Webcasting produces and broadcasts a diverse range of live and on-demand events for its numerous customers. Customers remain impressed with Total Webcasting video production and transmission quality, but wanted more detailed information about how viewers were interacting with the online content. Some critical metrics they needed to track over time included:
- Number of unique viewers for live and archived events
- How long events are watched
- Geographic distribution of viewership
This information helps to demonstrate the actual impact content has on specific audiences, which in turn justifies future investments into webcasting events. |
| Skytide Solutions |
Total Webcasting selected Skytide to perform the analytics and reporting across all of it’s customers. The choice was based on Skytide’s unique ability to:
- Seamlessly connect with diverse data formats, including streaming media log files, CDN data, and IP Geo data.
- Continuously update data sources so results are always current.
- Generate accurate reports for all events by customer in a single interactive dashboard.
- Deliver reports in multiple, easy-to-distribute formats via the web including dashboards, tabular, and graphical reports, which can be quickly saved in PDF or sent via email.
- Speed of deployment and ease of use.
- Easily expand reporting to include new data sources and to drive new processes, including billing.
“The speed at which Skytide deployed the solution was phenomenal. Within a few weeks, the full reporting system was up-and-running. Now, we not only can track the accurate number of viewers watching any individual webcast, but we can drill down to geographic areas to track regional statistics. This lets us show our customers that their events are reaching the right audience,” states Feldman. |
Report 1:
World Wide View |
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This dashboard report shows global viewership for each customer. Using drop-down menus, it’s easy to show results by different time frames for:
- # Requests
- Unique Users
- Total time viewed
- MB data transferred
Click-through reports for individual countries are also available. |
Report 2:
Account Summary Report |
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An overview graphic chart ranks metrics according to account for any definable time frame. Graphs are easily created for each measure noted in Report #1 (# requests, unique viewers, etc.), for both live and archived content. |
Related Resources |
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Skytide Results & Reports for Total Webcasting
Using the Skytide Incremental Update process, Total Webcasting has fingertip access to always-current dashboard reports. Reports are interactive, offering different views for individual account and geographic distribution by a range of metrics: content title, content type (Live, Archived), unique users, requests, time viewed, and MB of data transmitted.
Skytide Delivers Ongoing ROI
Skytide has enabled Total Webcasting to quickly increase it’s service offerings which has helped drive additional business from existing customers as well as acting as a key differentiator in closing new business in an increasingly competitive market place.
“With our client base, it is all about showing the value of the events. Whether the audience is 50 or 5,000 people, our clients need to know they are reaching the right people. With Skytide, we can show our customers that their events have value, which in turn helps us grow our business,” concludes Feldman.
Put Skytide to Work for You
Discover how the Skytide Analytical Platform™ can work to uncover insights about your online media and content. Contact us today at info@skytide.com or 650.292.1900.
