Online Media Provider

“Traditional Business Intelligence solutions lack the ability to deliver dynamic, real-time information on very large heterogeneous data sets. A new generation of business analytics, such as the Skytide Analytical Platform™, will allow companies to bridge these high volumes of structured and unstructured data sets with speed and power for on-the-fly information without the overhead of a data warehouse.”

        — Dennis Drogseth, VP, Enterprise Management

• Skytide connects directly to all streaming media sources as well as customer data records, including: Windows Media Server, Flash, QuickTime, and RealMedia log files, and customer data from CRM and Finance data repositories. Reports are delivered through a web portal, informing business and IT-related decisions with near real-time results, such as:
  • Identify the top 10 viewed content titles and media types
  • Calculate average view time across different media types and content titles
  • Show Sales and billing revenue across customers and aggregated by region
  • Identify top 10 error messages related to media type and player
  • Demonstrate ad traffic views segmented by user demographics linked to associated content
  • Calculate and trend ad revenue by publisher over time, segmented by top producers

• Needed analytics and timely reporting to quantify content usage, ad viewership, and content impact to increase ad revenue.

• Web analytics solutions couldn’t work with streaming media, and BI solutions were too slow, inflexible and expensive.

• Skytide connects directly to all online media log sources, including streaming and downloadable media.
• Additional data is linked to Skytide, including customer data from CRM and finance data repositories.
• Continuously updated web dashboard reports are delivered to IT, marketing & key executives, including:
  • Top 10 and bottom 10 titles viewed
  • Most popular groups of content accessed & paths taken
  • Sales revenue across customers and region
  • Total ad traffic views segmented by user demographics and linked to associated content
  • Ad revenue by publisher over time, segmented by top producers

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