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Skytide Analytical Platform™
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Science & Art Museum

“The fact that Skytide can absorb extremely high volumes of diverse data formats, and be adaptable to a variety of arbitrary data fields (which change as the type of streaming media log changes), makes it very attractive for our needs.”

Description
  • A popular non-profit educational organization delivers video content (streaming & downloadable), to global website visitors and members.
  • Analytics & reporting needed to demonstrate content impact to increase sponsorships, grants and to improve the user experience in accessing online programming.
  • Log analytics tools couldn’t keep pace with the high volume of log file data, and web analytics solutions couldn’t understand log files at all.
Need
  • Needed analytics and timely reporting to quantify content usage, ad viewership, and content impact to increase ad revenue.
Challenge
  • Web analytics solutions couldn’t work with streaming media, and BI solutions were too slow, inflexible and expensive.
Skytide Solutions
  • Skytide connects to individual media servers (Flash, QuickTime & Windows Media) and is able to handle the extremely high volumes of diverse data formats.
  • Delivers continuously-updated reports on content usage via a web portal, including:
    • Average viewing time
    • Total requests per program, over time
    • Client information (platform, version, Language, CPU, etc.)
    • Types of media accessed
    • Peak traffic times
    • Peak simultaneous viewers
    • Errors
    • Bandwidth usage over time, per program
  • Allows easy, fast creation of ad-hoc reports and queries using the Skytide Designer.
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Put Skytide to Work for You

Discover how the Skytide Analytical Platform™ can work to uncover insights about your online media and content. Contact us today at info@skytide.com or 1.650.292.1900.

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