Skytide Joins Google, Microsoft and Yahoo in Support of XML-Based Sitemap Protocol
XML Comes of Age as Standard Is Adopted by Google, Microsoft and Yahoo Skytide Positioned as Leading Analytics Solution for XML Data
San Mateo, California, November 27, 2006 — Skytide, a leading provider of next-generation analytical solutions, has joined industry leaders such as Google Inc., Microsoft Corp. and Yahoo Inc. in support of the XML-based, open-source Sitemap Protocol. Skytide is the leading supplier of XML-based analytics to the market and has extended the Skytide Analytical Platform to support customers who will be using the Sitemap Protocol.
"With industry leaders such as Google, Microsoft and Yahoo embracing the XML standard, XML is now truly coming of age," said Keith Feingold, chief executive officer of Skytide. "We see the adoption of XML for the Sitemap Protocol as a strong endorsement of the power of XML for critical applications, and Skytide is well-positioned to take advantage of this trend."
Skytide's 100% XML-based architecture is designed to allow users to quickly and easily analyze any data where change happens on a continual basis, such as e-commerce website product hierarchies and web marketing campaigns, without having to move the data or transform it into a relational format. Many of the XML database vendors, including IBM (DB2 9), use Skytide as an analytical platform on top of their XML repository.
The XML-based Sitemap Protocol creates an important source of data that can be used to better understand customer behavior and make marketing decisions. For example, wide adoption of the Sitemap Protocol creates a unique opportunity for marketers and website operators to finally get a full picture of their website activity in the context of the structure of the website. With the new Sitemap Protocol, a marketer could analyze the impact of website content on customer behavior on the website.
This unique opportunity also creates a challenge for traditional analytical tools and applications that cannot deal with the rapidly changing XML-based data structures supported by this new protocol. Skytide technology, with its ability to address dynamic data sources, is well-positioned to address this new challenge. Skytide Analytical Platform 2.0 allows companies to understand the root causes behind changes in key business metrics by concurrently analyzing traditional and non-traditional sources of data. By using XML as a common layer to tie together different pieces of the BI stack into an integrated, "virtual" technology stack, Skytide dramatically reduces system complexity while offering advanced functionality that cannot be achieved by traditional BI technology.
For more about Skytide, please visit http://del.icio.us/marketingalchemist/skytide.
About Skytide, Inc.
Skytide is a leading provider of next-generation analytical solutions that provide an unprecedented view into what is driving business performance. Skytide's breakthrough technology uses XML as a common layer to dramatically reduce system complexity while offering advanced functionality that cannot be achieved by traditional BI technology. Application areas for Skytide technology include contact centers, risk and security management, compliance, and other areas of business that generate significant volumes of mission-critical unstructured and semi-structured data. Skytide partners include IBM, Sun Microsystems and Inxight. Based in San Mateo, Calif., Skytide is a privately held company funded by Granite Ventures and El Dorado Ventures. For more information about Skytide, please visit www.skytide.com.