Full Service Email Marketing Solutions Firm Quris Raises Performance Bar with Skytide Extensible Data Analytics Partnership
Denver, CO — July 29, 2005 — Despite the complex nature of her job as vice president of analytics and research for full service email marketing solutions agency Quris, Katie Cole interprets the leadership role of her own company rather simply: "Being the knowledge leader," she says, "requires staying on the cutting edge of enabling technologies." It's a role Quris takes very seriously, as witnessed by today's announcement of a new partnership with extensible data analytics leader Skytide. "Our partnership with Skytide allows us to measure, in a very practical and applied manner, the impact of email communications on consumer behavior," Cole says.
Skytide CEO Dr. Thomas Keffer invokes a mining metaphor to explain how his extensible data analytics platform works. "Extensible data formats like XML, HTML, email, Excel, and PDF files are like veins of precious ore buried deep beneath the surface of the earth," he says. "They are potentially rich with critical and dynamic data, but typically much too disparate, expensive, and cumbersome to mine and process with any measure of efficiency. The Skytide platform," he continues, "not only mines the raw data efficiently and cost-effectively, but then analyzes and translates it into something meaningful and valuable."
According to Cole, that meaning and value translate into improved customer relationships, new revenue opportunities, and mitigated risk for Quris clients. "Ours is a complex business in which many factors can play a part in the success of a communications program," she says. "Building intellectual capital requires the constant testing and measurement of those factors. The ability to incorporate and analyze previously unmanageable data gives us and, by extension, our clients a real competitive advantage."
"We are in the relationship building business," Cole says. "Our clients pay us to take relationships between them and their customers to new levels. Our clients pay us to lead."
About Quris, Inc.
Quris (pronounced CURE-iss) is the leading provider of customer-centric email solutions for Fortune 1000 leading brands looking to create ongoing personal, and more profitable, engagements with their customers. With offices in Denver, San Francisco and Dallas, Quris has an award-winning team of strategy, analytics, creative, and technology experts. For more information on how Quris can help you deliver exceptional marketing results with email, visit www.quris.com.
About Skytide, Inc.
Skytide enables organizations to answer a new array of difficult questions about revenue opportunities and operational risk more quickly and thoroughly than ever before. The patent-pending Skytide Analytical Platform is agile enough to respond to rapidly changing intelligence needs, and powerful enough to perform multidimensional analysis on the most complex and dynamic data, enabling our customers to perform new types of analysis which are impossible with traditional analytical tools. Skytide is a privately held company funded by Granite Ventures and El Dorado Ventures.