Skytide wins Streaming Media Readers’ Choice Award

Oakland, CA — November 19, 2009 — Skytide Inc.,today announced that its Insight for Flash Video Players application has won the 2009 Streaming Media Readers’ Choice Award in the Reporting & Analytics category. More than 5,000 readers cast their votes in each of 22 different categories related to online video and streaming solutions.

Skytide Insight for Flash Video Players is the only video analytics solution that combines viewer engagement and quality of service (QoS) metrics, enabling digital media content owners to answer over 70 essential business questions like:

Which types of content deliver the highest engagement levels?
What is the distribution of unique viewers by content type or delivery method?
How long do viewers stay with a particular video?
Where is the optimal position within a video to place an ad?
Which CDN delivers the best quality of service?
What is the relationship between video quality and user engagement?

“We are honored to win the Streaming Media Readers' Choice Award for Reporting & Analytics,” said Skytide CEO, Michael O'Donnell. “We set out to build a video analytics solution that captures engagement and QoS metrics directly from the media player and make it dead simple to deploy so that content owners can realize insights right away. It is gratifying to be recognized by our industry peers for our accomplishments.”

About Skytide:
Skytide, the leader in Digital Media Performance Management, provides digital media companies and Content Delivery Networks with the most complete view of their operations, delivering the information necessary to make better-informed business decisions. Only Skytide's software-as-a-service and on-premise solutions can process massive amounts of disparate data sources - including CDN log files, ad insertion logs, and web analytics data - and consolidate them into a single 360° view. Skytide is venture-backed and works with leading digital media and technology companies including: Accenture, Cisco, Clear Channel Communications, Comcast, IBM, MTV Networks and Qwest.

More information on Skytide Insight for Flash Video Players — including white papers, product sheets, demo videos and screen shots — can be found at www.skytide.com/fvp.

Press Contact:

Patrick Hurley
510-435-9865
phurley@skytide.com