Press Releases

Skytide Announces Insight Product Line

Three Solutions Enable New Levels of Visibility into Digital Media Economics

San Mateo, CA — April 2, 2009 — Skytide Inc., the leader in Digital Media Performance Management, today announced its Skytide Insight product line, designed to provide digital media companies and content delivery networks (CDNs) with the most complete and accurate picture of their P&L.

The new product line addresses the growing demand for advanced analytics focused on rich media delivery and consumption. These solutions provide a comprehensive, precise understanding of rich media revenues and costs, drawing on a range of structured and semi–structured data sources.

“Digital media companies are under intense scrutiny to show profitability but the analytics data they depend upon is scattered across lots of disconnected sources, creating blind spots,” said Skytide’s President & CEO, Michael O’Donnell. “Skytide’s products remove these blind spots, consolidating disparate data sources into unified interactive dashboards that help digital media executives to make more informed decisions.”

Skytide Insight solutions will launch in the second quarter of 2009 with a number of media companies and CDNs who are currently piloting them. The product line includes:

• Skytide Insight for CDNs is a managed, on–premise reporting and analytics solution that provides CDNs and their customers with a deeper understanding of their respective operations. It also enables CDNs to provide their customers with a tailored analytics and reporting portal that they can use to measure, manage, and monetize their rich media assets.
• Skytide Insight for Digital Media is a hosted analytics and reporting solution that acts as an income statement for digital content. It enables media company operations executives to make informed decisions based on a thorough understanding of their P&L. The initial release will be delivered through the Open Video Player (OVP) initiative.
• Skytide Insight product line is based on the Skytide Analytical Platform, a powerful analytical engine and toolset that enable companies to make business sense out of very high volumes of structured and unstructured data in near real–time. It allows for the creation of custom solutions that the Skytide Insight CDN and Media suites do not address.

About Skytide:
Founded in 2004, Skytide is a venture–backed software company providing Digital Media Performance Management reporting and analytics solutions for media businesses and content delivery networks (CDNs). The Skytide Insight solutions are delivered as software–as–a–service (SaaS) and on–premise managed systems for processing massive amounts of disparate data sources — including CDN log files, ad insertion logs, and even web analytics data. Skytide customers dramatically improve their understanding of rich media P&L to drive operational efficiencies. Skytide customers and partners include the leading digital media and technology companies in the world, including IBM, Cisco Systems, Akamai, Sun Microsystems, Microsoft, Qwest, Clear Channel Communications and Accenture.

Press Contact:

Patrick Hurley
510-435-9865
phurley@skytide.com