Fundamental operational questions that Skytide answers

You are constantly faced with crucial operational decisions that affect your digital media business. Making these decisions without hard data can cost you plenty in unnecessary investments or lost revenue opportunities.

See below for 70 fundamental operational questions that Skytide Insight for Flash Video Players answers:

Who's watching what, when, and from where?
Are there times of day or days of week where our traffic is consistently high or consistently low?
Where is my traffic growing, where is it not?
Which countries are consuming the most / least video as classified by number of plays / total play time / MB transferred / unique users?
Within each country, which specific videos are ranked most highly according to the above measures?
Which videos appeal to different geographies?
Where is any specific video most popular?
Should I change how I geographically target certain content? E.g. control what is shown on the front page based on user's location?
Are there regional differences as to whether a particular video is watched over and over?
What are the traffic trends over time?
How long after a video is introduced does its popularity peak?
What is a video's shelf life?
How long before a video's popularity fades away completely?
Does a video's life cycle vary with geography or content type?
Which geographies are consuming the most / least video as classified by number of plays / total play time / MB transferred / unique users?
Which US metro areas (DMAs) are consuming the most / least video as classified by number of plays / total play time / MB transferred / uniqueusers?
What are the most watched videos as classified by plays / play time / MB transferred / unique users?
What are the most engaging videos as classified by total percentage of avideo watched?
Which videos are most often watched start to finish?
To which videos should we insert post-roll ads?
Which videos have the highest level of abandonment ?
To which videos should we insert pre-roll ads?
Which videos are abandoned the earliest during play back?
Is there any commonality to videos that are abandoned earliest during playback?
Where within a specific video does viewership peak?
Where is the optimal position to place an ad within a video for maximum viewership?
Which videos do viewers interact with the most / least?
Where within a video(s) are users pausing most frequently?
Does a video pause present an opportunity to expose viewers to an ad?
Is there a consistent pattern to the pausing?
Can we infer something from pauses that can be applied to editorial content of future videos?
Which videos are paused within the most number of times?
Where within a video(s) are users rewinding most frequently?
To what location within a video(s) are they rewinding most frequently?
Where within a video(s) are users seeking / forwarding most frequently?
To what location within a video(s) are they seeking / forwarding most frequently?
What is the correlation between pauses / rewinds and seeks?
Are viewers watching passively or actively interacting with the videos?
Do viewing patterns vary by geography or content type?
What types of content seem to cause people to jump ahead and should they be left out of future videos?
What is the correlation between video length and total percentage viewed?
Does video length influence where ads should be positioned?
What is the correlation between video length and how many times that segments of it are viewed?
Which videos are most engaging within different geographies?
What are the differences over time to the questions above?
What is the trending for these different measures?
What is the correlation between varying quality measures (i.e. wait times, rebuffers, upshifts, etc..)?
If your digital media company uses a single CDN, on what quality measures does the CDN excel / lag?
Is the CDN performance improving / diminishing on these measures over time?
Is the CDN meeting contractual performance guarantees?
Are there CDN performance differences by geography?
Are there variations in performance according to site?
Is a dynamic/adaptive streaming project working correctly?
Is a dynamic/adaptive streaming project having the desired effect?
Does a CDN's performance live up to its claims?
How much time do users spend waiting vs. watching?
If your digital media company uses multiple CDNs, on what quality measures does each excel / lag?
Is a more expensive CDN providing a corresponding difference in QoS than a lesser priced CDN?
Is any CDN providing substandard delivery to certain geographical areas?
Are there geographical areas where user experience is not as good as others?
Do the quality differences between CDNs yield any difference in viewer engagement?
Are quality differences between CDNs worth paying for?
What is the minimum amount of video quality that viewers will tolerate before it adversely affects viewer engagement?
How much quality is enough?
Where is the sweet spot within a video where QoS and viewer engagement are optimized?
Are users more sensitive to bandwidth/definition or to delay time?
To which elements of quality do users respond?
Is it worth adding a higher-definition encoding for each video?
Should one of the current encoding levels be withdrawn?
Is it worth engaging in an adaptive streaming initiative?