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Interesting contrarian presentation from the founder of SoundCloud on why sound will be bigger than video online.
While it may be easier to create, it’s a stretch to suggest that sound will be bigger — as in, more popular or more engaging. The fact that his reasoning is communicated using online video underscores its power, no? The combination of sight and sound has proven itself to be the most captivating, engaging means to communicate. That’s not going to change anytime soon.