In our report, 7 Online Video Trends to Watch in 2012 and its companion piece, Mid-Year Review of 2012 Online Video Predictions, one of our major assertions was that anytime-anywhere-any device consumer expectations would hasten the erosion of control by Pay-TV providers over the customer experience and also…… that it would lead to once unthinkable alliances between competitive service providers.
Lo and behold, that’s exactly what is happening.
The latest example being the recent announcement by Comcast and Verizon Wireless whereby Verizon employees will begin to sell Comcast products and services. Yes, you read that correctly. Comcast will reciprocate and appears to already be selling bandwidth to Verizon.
Stay tuned. The shifting face of TV and video will undoubtedly lead to more unorthodox partnerships and business models.